Amazon aims to review your application within the day, but if you’re applying through Facebook, this process can take up to 5 days to complete. The Amazon Influencer Program is an extension of the Amazon Associates (affiliate) program, that brings product-related content from Influencers onto Amazon to help customers research and discover products they might be interested in. For Bounties, there are particular Amazon influencer eligibility requirements, and these are not usually physical products. If you are accepted into the Amazon Influencer Program, you are given a free vanity URL to your own Amazon storefront, filled with products that your social followers will hopefully like. With Amazon’s Influencer Program, people have to apply be “using the social media account in which they’ll have the most influence on their followers”. He uses his Amazon influencer shop to encourage his followers to purchase gaming and tech products. Influencers, more than brick and mortar or online workers have a hard time. ; People enrolled in the program get their own "storefront" on the site where they can display their favorite products, as well as a custom URL to provide to shoppers. A large number of followers will confirm your qualifications once again. If this wasn’t all, she is also an LGBT ambassador! They are likely to be people who struggle with acne and coping with it. She is a fashion and beauty blogger from Shanghai, currently living in Los Angeles, and blogs about her lifestyle and fashion choices on a regular basis. Once you’ve identified potential influencers, investigate them further before reaching out to them. ... (usually the one with the biggest following). Amazon has become one of the most widely recognised and well-utilised programs. While they’re sometimes paid, many brand ambassadors participate in such programs for free merchandise or early access to new products. Equally, this then builds credibility and authority with their audience. As we’ve discussed in previous blogs, being able to track your analytics across your account is absolutely vital. As a former sufferer of acne, Cassandra is huge in the acne awareness circles, too. Bottom Lines. They can also help you grow your brand’s own social following if contest rules require that participants follow your account to be eligible for a chance to win. They are more likely to purchase recycled and recyclable products. If you’re a YouTuber, we’d suggest putting a link in your video descriptions and discussing products in your videos with a call to action; if you’re an Instagrammer, you may put photos of the products or of you using the products and link to your Amazon store in your bio. Take a look at their posts, read their interactions with commenters, scroll through their followers, and ask the following questions: With that in mind, the best place to begin your search is close to home by identifying those people who are already aware of your brand or are already using your products. Contractors work through agencies that negotiate terms, in the same way that influencers often sign with agents who negotiate on the influencer’s behalf. Amazon enjoys a global reach of over 197 million people, accounting for around 49% of the US eCommerce market (2018). He uses his Amazon Influencer status to reach out to brands who are looking for long term engagement and reputation. An example of this is photography and video influencers on YouTube. According to Amazon, the Amazon Influencer Program is exclusively designed for social media influencers with large followings and a high frequency of posts with shoppable content. Learn how to add a revenue stream to your business with Amazon's associates program. repurpose that content across your marketing. An Instagram influencer used her massive following to sell counterfeit luxury goods from brands like Gucci and Dior, according to a new lawsuit filed by Amazon’s Counterfeit Crimes Unit. The problem is that the company in question have absolutely dire reviews on Trust Pilot and other review sites, most citing how awful their customer service actually is. Jillian Michaels is a world-renowned fitness and lifestyle blogger and expert. With the Influencer Program, you get your own page on Amazon with a URL to showcase the products you recommend to your followers. Consider the following: conversions, post engagement, post reach, clicks, brand awareness, and follower count, just to name a few.You can easily track your sales in Sellbrite and on Amazon, but for other metrics, you’ll have to rely on specific social analytics, such as Instagram Insights.At the conclusion of each campaign, take a look at what worked and what didn’t. Now, that you know all about it, let’s see some tips to earn money through Amazon Influencer program. Followers across social media are known to be very fickle, and there is definitely a point where an influencer becomes ‘too big’ to be trustworthy, or at least too big that they seem far removed from their initial audience, meaning that the audience’s trust in their recommendations may actually decrease. This is your Amazon influencer page, the place where you’ll be listing the products that you love, and where your followers will be able to buy your products through Amazon. An accountant needs to have a trustworthy reputation as someone good with numbers, just as a clothing shop needs to develop a reputation for quality and long-lasting garments. An influencer may have 1 million followers, but only 1% of people (10,000) may visit the Amazon store, whereas an influencer who only has 100,000 followers, but a more intimate relationship with their audience, may be able to encourage 20% of those followers to visit their store. However, it is a real job. AffordabilityThe price of working with influencers varies and depends on a multitude of factors, as explained in this post from Curalate, but they are generally affordable. There aren’t any official statistics on exactly how many followers an influencer must-have, but the general rule is around 100,000 minimum, but Amazon states on their website: “While we look at the number of followers and other engagement metrics of your social media presence, we also look at the type of content you post and the relevancy it has for Amazon customers.”. A person setting up a brick and mortar or online business will face a lot - possibly years - of sleepless nights and negative bank accounts until they get to a place where they are known for what they do/what they sell. She has written many books about her health journey, encouraging others to follow her into fitness. Called Amazon Associates, this affiliate scheme has, traditionally, been promoted more towards bloggers and niche websites. Amazon affiliates upload their Amazon finds to a webpage, whereas Amazon influencers do not require a blog or webpage. Recently, Amazon Influencer program has included a new feature which enables Influencers to upload images of goods that they use this way an influencer can build more trust with followers. Through the Amazon Influencer Program, you earn commissions from all qualifying purchases of products you feature in your livestream. Green Bee has an interesting following, not defined by age or generation, but rather a lifestyle or belief set. As we’ve discussed in previous blogs, there is a lot to consider and a lot to think about when deciding to become an influencer. Influencers will put in years of work to create their brand, persona, and lifestyle. Influencers need to show that they have a following. Jalissa Queen. She has a successful YouTube channel and communicates with her followers across social media. To answer the question of whether being an influencer is a real job is not as easy as it may appear. And a Markerly study found that social media users with 1,000 followers or fewer have an average like rate of 8%, while people with 10 million followers or more have a like rate of only 1.6%. However, with hundreds of millions of products for sale on Amazon, it can be a challenge to get your products seen by the right people.One of the most effective ways to expose people to your product is through influencer marketing, which uses leaders in a specific industry to share your brand’s products and messaging with a key audience. The Amazon Influencer Program is designed for social media influencers with large followings and a high frequency of posts with shoppable content. If your social media accounts are dedicated to you creating artwork using pencils or charcoal, it will make sense to fill your store with products such as drawing paper, pens, pencils, even aprons, easels, etc. Check out Curalate’s influencer tool, which is illustrated above, and Alexa’s Audience Overlap tool. Learning how to promote Amazon products can be a big learning curve, but adding this skill to your career skillset as an influencer will mean that you are able to really expand your brand or business. One of the benefits of using Amazon over your own store is that users trust Amazon’s platform and are much more likely to be comfortable handing over their credit card details to Amazon than a store they have never used before. He is a business development strategist and author - he wrote the first book about Twitter. Still, there may be services such as the Amazon Business account that you may be able to encourage your followers to sign up to. If you think you’re ready but aren’t sure, it’s worth giving it a go, the worst thing you’ll get is declined at this point in time. Bounties will vary between products, services, and programs, meaning that influencers may earn more or less than expected when their followers sign up for these services. Amazon sells everything and, because it is such a well-known brand, consumers feel safe and secure that they will hand over their money and receive the products they ordered in good time. This will be different for each country, but Amazon may need to see evidence that this is done properly to comply with the laws in your country or state. His followers are likely to be in the millennial age group and more likely to be male. Influencers get a page on Amazon with an exclusive vanity URL to showcase the products they recommend to their followers. Influencer erhalten eine Seite auf Amazon mit einer exklusiven Vanity-URL, um die Produkte zu präsentieren, die sie ihren Followern empfehlen. Retail giant Amazon is responsible for nearly half of all online retail spend in the United States, so it makes sense for ecommerce sellers to use the platform to get their products in front of buyers. She blogs on marketing and digital subjects, educating her followers on how to grow their businesses using online products. Influencers do not have to hold any stock, but if they collate the products into an Amazon influencer store, they have more opportunities to sell and make a commission on those products. So one of the chief benefits of working with a micro-influencer is that you can find one who’s already garnered a following from the exact demographic you want to target. While you may ask to review a post before it’s published, encourage influencers to get creative and promote your products in a way that’s on-brand for them as well. However, this isn’t necessarily the case. This last step is much less of an exact science. Users with 1,000 followers or fewer also receive 13 times more comments.What’s behind this impressive engagement rate? Snapchat is not currently recognised as an influencer platform, and neither is TikTok, but we are expecting TikTik to be added to the list soon. I help brands, bloggers & influencers grow their Instagram rapidly! She has a very positive style that appeals to different generations and varied points in a fitness or health journey. Cassandra Bankson is a model and a beauty guru from San Francisco. While this is limited, it’s very easy to do: Firstly you’ll need to log into your Amazon account and find the Store Design tab, then select Themes & Designs and pick a template that matches your brand feel and style. Digital marketing agency WebFX estimates the average cost of working with influencers across various social networks like this: 2. Don’t forget to add a category to your storefront so that other users can find your products. Tips to Earn Money through Amazon Influencer Program 1. While some of the things that get sold this way, like Kindle or Alexa devices, are an Amazon brand, a lot more of them aren’t. They’re also more likely to interact with their followers through comments, messages, and likes. window.addEventListener('LPLeadboxesReady',function(){LPLeadboxes.setExitIntent('rP9FFuyHwYCiH3EAAc4ocS',{dontShowFor:'30d',domain:'sellbrite.lpages.co'});}); ©2021 GoDaddy Sellbrite, Inc. All rights reserved. Here is a list of eight influencers who work with Amazon to curate their own store, share that with their followers, and recommend products that they may find useful and interesting. Cassandra’s followers are generally slightly different to the average fashion follower. When it comes to getting your Amazon products in front of the right audience to grow your sales, keep in mind that it doesn’t necessarily have to cost a lot to work with an influencer as long as you do your research and spend strategically.Influencers with only a few thousand followers are affordable to work with and can have a massive impact. Using his influence, Green Bee shows his followers products that are also ecologically friendly and go along with his own green values through his curated collections. Is it on-brand for you? Instead, take things slow and establish a relationship. They are not only curating a product line, or a brand, they are also curating themselves - making sure that their dress and mannerisms are always on-brand. These need to be done in a sensitive way, as services are usually more on the expensive or specific side, or they will require a subscription model, meaning that your followers will need more of a gentle introduction and push to sign up. A quick overview of The Amazon Influencer Program and how to apply. There are numerous tools you can use to identify influencers. Amazon has taken a lot of time to learn from it’s Amazon Affiliate Associate program. They can’t slip from what they show online. Anyone with a popular Instagram, YouTube, Facebook or Twitter is theoretically eligible. Amazon Influencer Storefronts have a reporting tab that will give you analytics and feedback on sales made, money earned, bounties earned, payments, fees, and other transactional information. Typically, the Amazon influencer directs followers to a specific product or page with recommended items to purchase on Amazon. No matter how short your campaign is or how small your budget, it’s important to clearly define your working relationship in an influencer marketing agreement. Success means more than getting an influencer to promote your brand or product. If you’re wondering how to do this, we have a couple of great blogs on how to use analytics across Facebook, Twitter, and Instagram. Once you’ve identified possibilities, take a look at their social accounts and see who has influencer potential. The most important thing to remember when considering influencer marketing is that authenticity is key. Influencers work really hard on creating content - mostly for free for a long time, simply to be known and to get their name out there. It probably wouldn’t make sense to fill your store with gym equipment! Alexa Student Influencer Program The Alexa Student Influencers Program is a campus connect program that aims to form a network of like-minded students across India. However, there is definitely a threshold for followers. If you have a branded hashtag, take a look at who’s using it. … ... Amazon Live gives you a way to build your followers on Amazon. Alexa Student Influencers (ASI) are young campus ambassadors and leaders passionate to learn new technologies in Artificial Intelligence and Voice Technologies, and enthusiastic to share their learnings with fellow colleagues. In other words, they’re a person you want to represent your brand because they can help drive Amazon sales.Keep in mind that the number of followers a potential Amazon influencer has isn’t the most important factor. Good luck working within the influencer sphere, and don’t forget to check out our other blogs on how to grow your followers, the right hashtags to use, and how to track your analytics to get the best out of your accounts and your presence online. Bounties are extra services and programs that Amazon Influencers can promote in their store. Here are some of the most popular options that’ll help you drive traffic to your Amazon products. Not one of the current crop of influencers became what they are overnight. It will be up to you to decide which products you recommend and for what reasons. This will involve follower numbers and, very importantly, the engagement rate you currently have.