These 21 ideas are a good starting point which you can build on. The time-bound nature of these campaigns, often combined with a limited product stock, entice customers to buy immediately, rather than waiting. Comment to Enter Contests Most new eCommerce businesses see the first stage of growth achieved through a handful of promotional tactics. Depending on the nature of your product line, there may be an opportunity to generate recurring sales. In addition, they earn an average bonus of $3,612. So that you can build brand awareness alongside nurturing customer loyalty, and ultimately increase your online sales. When figuring out how to market an eCommerce store, it’s no longer an option to settle for generic advertising campaigns. Monitor and analyze competitive activities within e-commerce including price, promotion, new products and merchandising and adjust strategies accordingly. Cookie Policy E-commerce & Promotion E-commerce & Promotion. This eCommerce promotion idea is an old favorite of retail stores both online and off. Brands need to get creative and personalize the shopping experience based on the individual customer and their activities. This idea is best used for small or perishable goods that run out quickly. Customers these days want immediate results when they’re shopping online. An eCommerce marketing strategy includes activities used both on and off your website. If you have a warehouse or multiple warehouses, consider a promotion with free, discounted, or expedited shipping to customers in the vicinity. Recruit, manage, & train a national network of independent sales representatives to market an innovative e-commerce platform that represents over 2,000 highly visible retailers. An effective way to elicit urgency is by offering coupons or discounts which are only available for a limited time. Email Support For the most part, users create content from their desire to play a greater part in a brand’s community of followers. A common misconception with sales promotions is that you have to offer crazy discounts or incentives to drive sales conversions. Rights Management They also require regular communication, offers, and special deals to keep customers engaged and happy. Airlines regularly use both cross-sells and up-sells during checkout to increase their average order value: Cross-sell example in the airline industry. Buyers love convenience, and they want to save time shopping at one place. Connect on Twitter here: @WillBluntAU. Cross-selling is a great promotion idea for eCommerce stores to boost order values. E-commerce application security is a crucial aspect for every enterprise to offer customer loyalty and reliability. It takes a few minutes to create an online contest. How to reach billions of consumers on social media. The average e-commerce business analyst gross salary in Charlotte, North Carolina is $91,450 or an equivalent hourly rate of $44. YouTube Contests If you do not promote your referral program, nobody will know of it. Mi9 e-Commerce enables retailers to sell Direct-to-Consumer and/or Business-to-Business with a single multi-tenant solution. Rewards points programs to build a loyal customer base. So plan your loyalty scheme carefully to ensure you and your customers get the most out of it. For some it’s social media, for others it’s search engine marketing, and for others, it’s paid advertising. Customers want them to be easy to join and use. And if you include a valuable offer with your notification, you can quickly get them back to finish checking out. What’s more, shoppers tend to put off buying until a sale in order to get the maximum savings on big-ticket items. Yet launching a loyalty program takes time and planning. But just because it’s old, doesn’t mean it isn’t effective…. Appliances Online, for instance, have payment plans in place where their customers can choose installments that meet their needs. See below how this promotional goods company gives away branded pens with all of their orders: It’s common for eCommerce stores to get stuck in the one-product purchase arena – whereby a customer buys a product from your website, they’re happy with it, but you don’t give them any compelling reason to return and buy again. TikTok Contests Style Panel A great resource for creating coupons is Canva’s Coupon Maker. Not only is this a direct channel for customers who have questions, but it can also be a way to engage website browsers and convert them into buyers. As we’ve already mentioned discounts are an effective way to increase the conversion rates of your site visitors because it’s a valuable offer. RafflePress™ is a Job Openings, Talk to Sales Watch brand MVMT use the hashtag #jointhemvmt, to engage with their followers and encourage user-generated photos of their product line. It removes the financial risk from buyers and gives them time to make an informed decision before they make a commitment. The mobile applications transfer and carry sensitive information, and customers use various devices to use your application and have the device with them wherever they go. ShortStack University, 21 Super Simple eCommerce Promotion Ideas to Boost Your Online Sales, innovative German eCommerce store for ergonomic school bags, research conducted by the Baymard Institute, Planning an Interactive Marketing Campaign. Product Review is an example of a comparison site with a large range of product categories: For many eCommerce store owners, search engine optimization (SEO) is a foreign concept that is predominantly focused on their products showing up on page one of a Google search – if they’re seriously lucky and well-established. Of course, you should only offer these deals on products that have an adequate margin to make it profitable. For example, many big eCommerce stores would have a full-time employee managing their loyalty program. A poster is a way of advertisement or promotion on an event, idea, place, or product to gain public attention. What ideas will you put into action in 2019? You can also follow us on Twitter and Facebook. It’s impossible to ignore the sheer size of the opportunity presented by online stores for modern businesses. % Off. There is no reason, except an extended shipping period, why you can’t sell products to just about any country in the world. They are spoiled with choice. But first, let’s clear up this common question…. Starting an online store has never been easier, especially with the introduction of social media marketplaces and other platforms for selling goods online. Make the checkout process isolated from the rest of your site, so that there are no distracting menu items or other things a customer can choose to do. And when you’re all set up, you can unleash your giveaway on social media, taking your reach beyond your eCommerce site. Shopping cart abandonment is a real issue where customers abandon their carts before making that commitment. And if you’re interested in learning about the best business giveaway ideas, step right up and check this article out. The most common cross-sell for online stores is the complementary cross-sell, which strategically positions a product alongside the product a customer has in their shopping cart to improve or partner with it. This is why big eCommerce stores have multiple websites for different locations, as well as locally-targeted ad campaigns, variable product lines, and location-based deals or offers. Here are some great eCommerce sales promotion ideas for your business. Flash sales are promotions run within a certain time period that includes a high-value offer potential customers will find irresistible. We hope you found this article helpful. E-commerce promotions, when implemented correctly, capitalize on consumers behavior online which makes it easier for you to sell to shoppers despite how competitive the retail market is. The truth is, there are a LOT of opportunities for eCommerce stores in just about any niche to get organic search traffic from publishing helpful content on their websites. However, the desire to “Go Global” can at times reduce the effectiveness of your marketing efforts. One element of this optimization equation is the performance of your product pages. And if you did, check out our YouTube channel. This tactic tends to work better when people are likely to purchase a large quantity of one of your products, the product is perishable and will need to be replaced, or you have a line of higher-end products that complement the one you give away for free. After all, our platform helps you design and deliver these promotional campaigns. Set Up. Nike are great at doing this with their ‘You Might Also Like’ section on product pages. Sellers Commerce powerful Ecommerce allows Manufacturers and Retailers to … Running out of ecommerce promotion ideas? This taps into our human instinct to impulsively purchase something just in case we miss out. FAQs Watch brand Daniel Wellington is one example of a website that has a country selection menu for visitors so they can display location-based messaging: Any seasoned eCommerce business will appreciate that the success of your store is much more than just having a great product. Take a look at how this company offers free sample gifts with customer purchases. osCommerce provides full administration through your web browser allowing you to maintain every aspect of your store. You can learn all about how to use gated content to increase conversions here. With the help of influencers, you can expand your reach, increase brand awareness and promote your products. They have the power to improve relationships with customers, gather important customer data, and reduce the cost of marketing. Look to remove any barriers to a customer completing the process and test each element to improve your conversion rate. So it’s one of the most important eCommerce promotion ideas to include in your strategy. Remember, a significant number of people that add products to their shopping cart end up leaving your site before making a purchase. Planning an Interactive Marketing Campaign By reducing this figure for your online store, even if it is by 5-10%, you will significantly improve your sales numbers. Now let’s dive into those sales promotion examples. As well, they are a great opportunity for you to show off your products to a wider group of people – especially if you select a winner according to the number of entries they refer by providing a shareable referral link. The simple fact is, any shopper looking to save money will choose the website that offers free shipping over one that doesn’t. This is a popular trend in a number of industries. From a customer’s perspective, they should be simple and easy to join. Granted, we speak a lot about contests, sweepstakes, and giveaways here at ShortStack…. Then include the hashtag in your promotional materials both on and off social media to increase visibility.